Social Influence

Conformity
* Adjusting one's behavior or thinking to coincide with a group standard.
Asch's Study
*  standard lines and comparison line
Conditions that strengthen conformity
* one is made to feel incompletent
* the group is at least 3 people
* the group is unanimous
* one admires the group's status
* one had made no prior commitment
* the person is observed
Reasons for Conforming
Normative social influence
* Influence resulting from a person's desire to gain approval or avoid disappointment
Informative Social Influence
* Influence resulting from one's willingness to accept others' opinions about reality
Obedience
* Milgram's Experiments
Group Influence On Behavior
Social Facilitation
* Improved performance of tasks in the presence of others.
* Occurs with simple or well learned tasks.
*not with tasks that are difficult or not yet mastered.
Social Loafing
* The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.
Deindividuation
* the loss of self awarness and self restraint occuring in group situations that foster arousal and anonymity
Group Polarization
* the concept that a group's attitude is one of extremes and rarely moderate.
* very extreme
* as a group both the black panthers, and the kkk are more extreme than the average individual in the group
Group think
* the mode of thinking that occurs when the desire for harmony in a decision-making group overrides common sense.
Self-fulfilling Prophecies
* occurs when one person's belief about others leads one to act in ways that induce the others to appear to confirm the belief.